Arçelik AS engages in the production, distribution, sales and marketing of consumer durable goods, and consumer electronics. It operates through the following segments: White Goods, Consumer Electronics and Other. The White Goods segment comprises of washing machines, dryers, dish washers, refrigerators, ovens, and cookers. The Consumer Electronics segment includes television, computers, cash registers, and other electronic devices. The Other segment includes home appliances, furniture, and kitchen gadgets. The company was founded by Vehbi Koc on January 21, 1955 and is headquartered in Beyoglu,Turkey.