Haoge

How to read the message side? ——My road as a financial analyst

Short
SSE:600519   KWEICHOW MOUTAI CO.,LTD.
Every day, there are many fake articles that spread different positions, both true and exaggerated. In order to judge valuable information from them, we need to have certain critical thinking. Then I will share three dimensions for your reference.

In the period when Kweichow Moutai was heavily bearish by market opinion, I saw an article talking about the risks of Kweichow Moutai, and many views in the article could not withstand scrutiny. Examples are as follows:

(1) Confusion of concepts. The article points out that Kweichow Moutai's diversified strategy of entering real estate, airport, beer and wine has huge risks, and I fully agree with it. However, these investment projects are affiliated with Moutai Group and have nothing to do with the joint-stock company. Generally speaking, "Kweichow Moutai" refers to the listed joint-stock company, and the holding group company is called "Moutai Group". Kweichow Moutai only produces liquor, not other industries. Obviously, the author confused Moutai Group with Kweichow Moutai.

(2) Logic error. I have a different opinion on the viewpoint of "unreasonable high price caused by monopoly damages the interests of consumers" in the section of "Prominent abuses of industry monopoly". Maotai is not daily necessities, and monopoly is market monopoly and not administrative monopoly. There are dozens of well-known baijiu brands, but the government doesn't force people to buy Maotai or restrict them from buying other brands. The price of Moutai liquor is determined by the market. If manufacturers are willing to sell and consumers are willing to buy, the price is not "unreasonable". As long as manufacturers do not shoddy or use other fraudulent means, there is no "damage to the interests of consumers" said.

(3) Subjective imagination. "Shortening the brewing time of baijiu is a way to quickly increase production," reads the section on "Increasing the risk of quality degradation." I think it's subjective to make such an assumption without evidence or an adequate chain of clues.
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