Amazon has been trading on a Primary Trend all year long. Price is on a Secondary Retracement back to the Primary Trend which has taken shape as a Downward Moving Channel. Currently within the Downward Moving Channel is a chart pattern pending a breakout with an overall target at the range of the Channel. I have drawn in a price and time tool to display the potential trading range of the breakout. In the background you will see key lines drawn in, these are based on the strongest that Amazon will be trading on relative to the current price action. As well I have labeled a Zone as "Greedy Demand" to represent where buyers are and have been optimistic about Amazon's success, and it's Stock's value; this is also where price will find strong support which is intersecting with the Primary Trend-line suggesting that price action will reverse at this level.
Entry, limit order at $952
Exit, at the range or when your comfortable
Stop, just below today's low.
This is a minor trend trade. Keep in mind the overall direction is to support of the primary.