erik.j.andersen
Long

The Opportunity's Blackberry "BBRY" Could Be Capitalizing On.

NASDAQ:BBRY   BLACKBERRY LTD
I believe, fundamentally, that blackberry             is undervalued at its current share price and this is why. Initially that had a hard time keeping up with the competition, and lets face it the Z10 and the Playbook were both major flops. But a business can, and should use its failures to its advantage, and use it to tweak their business model which is what BB seems to be doing.

They have come to the understanding that, "Maybe we can't keep up with Apple             in the consumer market, but we're still holding up the business world, why don't we capitalize on that"; which is exactly what they are doing. With their new product the "Passport" which was announced earlier this week, they have created a device that is is targeted to people in the business world. They have adapted their business model to suit their target audience, rather than fighting to hold a weak position in the consumer market.

Another huge asset that BB has, that many others are unaware of, is their secure network that is completely "off the grid". Any sensitive information is inaccessible to the outside world for hackers to obtain. Apple             boasts about their security, yet hundreds of celebrities icloud accounts were hacked simultaneously earlier this month, while their private information was published to the web.

On top of that Apples new "IOS 8" operating system has had major issues, and the latest iphone has had several reports of bending in peoples pockets. Blackberry             has a window to capitalize on the mistakes of apple             , but its closing. Remember when Samsung mocked apple             during the iphone 5 release, for their gimmicky marketing tactics, when Samsung introduced the Galaxy s3? That campaign alone allowed them to steal a huge market share from Apple             .

I strongly believe BBRY's next earnings report will be in the green. There is no reason why the Passport should flop, unless there is a catastrophic failure that has yet to be found, which is unlikely. By narrowing their target audience, they can focus their expenses, and maximize profits by wining over a particular market share. Making their product exclusive, it will inevitably become a desired product.
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