Go woke go broke? - Anheuser Busch

From a technical perspective, Anheuser-Busch InBev (AB InBev) presents an attractive opportunity due to a substantial drawdown of over 20% since April, attributed to a perceived shift toward 'wokeness.' This phenomenon, commonly expressed as "go woke go broke," often reflects boycotts against companies embracing diversity, equity, and inclusion, or, in AB InBev's case, partnering with transgender influencers. However, this negative sentiment has potentially led to AB InBev being undervalued.

The uniqueness of this situation lies in AB InBev's diverse brand portfolio. Many of its brands are not immediately associated with the company, and while certain recognizable ones may face boycotts, the other brands continue to thrive. Notably, several of these brands hold higher market values than the more affordable ones that have been boycotted, which suggests that this strategic diversity could benefit the company.

Additionally, as the outrage associated with 'wokeness' appears to be subsiding, AB InBev may find itself in a more favorable market position. Furthermore, in times of economic uncertainty or conflict, consumer demand for alcoholic beverages typically increases, and AB InBev's comprehensive product range positions it well to meet this potential surge in demand.

Price Levels:

Strong Support: $49.80
First Resistance $59.90
Target 1: $65.80
Target 2: $88.93
Long-Term Target: $106.00

Trade active:

STRONG Resistance Level Reached.
Looking to break above.
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