‘Tis the season to be Chocolatey!
I’m afraid I’m not.
I’m trying to keep warm sitting inside a local restaurant in Greece with a cup of hot chocolate while I search for my next trade.
And surprise, surprise, cocoa popped up on my radar…
Here are three reasons why I’m buying cocoa and where I expect it to head next.
Reason #1: We are all buying
We are literally one month away from celebrating yet another Christmas.
And this is the top time of year where you, me and countless consumers will be buying chocolates.
This increase in demand, will have a positive impact on the price of cocoa…
Here’s a statement that Jack Scoville, analyst at Chicago’s Price Group for “soft” , has to say that coincides perfectly with the season:
“The weekly charts for cocoa imply that a significant rally is possible over the next few weeks,”
Reason #2: Thank the weather
Did you know two-thirds or 60% of the world’s supply of cocoa beans come from West Africa each year. This includes the Ivory Coast and Ghana.
You see, as cocoa is an agricultural commodity – the demand, supply and prices all have an impact based on the weather conditions and crop diseases that prevail.
Jack Scoville mentioned, for the incoming produce, that the harvest was active this week in the world’s largest growing region of West Africa, with good and quality.
It was also confirmed that the weather was also great for produce, due to the rain levels that West Africa received.
Jack then added, “The weather in Ivory Coast has improved due to reports of frequent showers.”
“The precipitation is a little less now so there are no real concerns about disease. Ideas are that the next crop will be very good. Both Ivory Coast and Ghana are doing what they can do boost cocoa prices.”
Reason #3: A new surcharge to boost the cocoa prices
This surcharge will have more of an impact than you think. Take the leading cocoa manufacturers including Hershey , Mars, Ferrero Group, Nestle etc…
Them and other companies depend on supplies from the Ivory Coast and Ghana for the beans.
This new premium will not only lead to a rise in price but also a further increase in cash flow, production, create sustainability and will allow farmers to boost wages for their workers.
And so the chocolate manufacturers have supported the two nations decision to add the $400 per ton surcharge.
Now let’s get into the charts…
Looking at the above of the spot Cocoa price, we can see that since March 2019 the price has been moving in a sideways range between $1,640 and $1,940 (Shaded area).
Each time the price touched the $1,940 high, it then retraced back ended up making an even higher low.
This has formed what’s known as an .
This positive formation shows prices touching the same high while making higher, low prices, until there is a upside breakout.
This took place last week (red shaded area), which confirmed there was a lot more upside to come.
In fact, we can now expect the upside momentum to continue which will take the cocoa price to the next high - See the analysis above...