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EURUSD: long for 1.2250

Long
FX:EURUSD   Euro / U.S. Dollar
EUR/USD: Investors shrugged off weaker U.S. retail sales and industrial output data

Macroeconomic overview: U.S. retail sales unexpectedly fell in August and industrial output recorded its biggest drop since 2009 as Hurricane Harvey disrupted activity, suggesting the storm could dent economic growth in the third quarter.
Harvey, which lashed Texas in the last week of August, also has impacted the labor market. Hurricane Irma, which struck Florida last weekend, also is likely to hurt the economy, though analysts expect a rebound in the fourth quarter.
The Commerce Department said retail sales dropped 0.2% last month, the biggest decline in six months as motor vehicle sales tumbled 1.6%. Sales of building materials, electronics and appliances as well as clothing also fell. While noting that it could not isolate the impact of Harvey on retail sales, the department said it received indications from companies that the hurricane had "both positive and negative effects on their sales data while others indicated they were not impacted at all." Though Harvey likely depressed retail sales last month, data for July and June were revised down, suggesting a moderation in consumer spending after brisk growth in the second quarter.
The market had forecast retail sales nudging up 0.1% in August. While last month's drop in motor vehicle sales was the largest in seven months, the replacement of flood-damaged vehicles, especially in the Houston area, is expected to deliver a boost.
Overall retail sales increased 3.2% in August on a year-on-year basis. Excluding automobiles, gasoline, building materials and food services, retail sales fell 0.2% last month after an unrevised 0.6% increase in July.
These so-called core retail sales correspond most closely with the consumer spending component of gross domestic product. Consumer spending, which accounts for more than two-thirds of U.S. economic activity, increased at a 3.3% annualized rate in the second quarter. That boosted GDP growth to a 3.0% rate in the April-June period.
In a separate report on Friday, the Federal Reserve said industrial production declined 0.9% in August. That was the biggest drop since May 2009 and followed six straight monthly gains. The Fed attributed about 0.75 percentage point of the decline to storm effects that "temporarily curtailed drilling, servicing, and extraction activity for oil and natural gas." We expect industrial output to decline further in September, with Irma likely weighing on utilities.
Other data from the New York Fed on Friday showed its index of factory activity in New York state remained at lofty levels in September amid strong orders growth, indicating that manufacturing remains on solid ground apart from the storm-related distortions.
The weak retail sales and industrial output reports prompted the Atlanta Fed to slash its third-quarter GDP estimate to a 2.2% rate from a 3.0% pace.
The data, however, did little to change expectations that the Fed will announce a plan to start shrinking its USD 4.2 trillion portfolio of Treasury bonds and mortgage-backed securities at its September 19-20 policy meeting. The U.S. central bank is expected to raise interest rates again only in December.
Despite sluggish wage growth, even as the labor market nears full employment, the fundamentals for consumer spending are solid. In addition to the strong stock market, house prices have continued to rise.

Technical analysis: Investors shrugged off weaker U.S. macroeconomic data on Friday and the USD trimmed losses during U.S. session. Long upper shadow on Friday’s candlestick may be worrying for the EUR/USD bulls. On the other hand, the pair remains still above short-term moving averages, which keeps bullish structure intact.

Short-term signal: Long for 1.2250
Long-term outlook: Bullish

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