announcement* for JD: Nov 13, 2017. JD .com, Inc. is expected* to report on 11/13/2017 before market open. The report will be for the fiscal Quarter ending Sep 2017.
Chinese Singles' Day or Bachelors' Day, which originated from Nanjing University in 1993, was initially celebrated at various universities in Nanjing during the 1990s. It got the name "Singles' Day" because the date consists of four "one"s. Upon graduating, these college students carried the university tradition into society. Singles' Day has been popularized since the start of the internet era and is now observed in several regions outside China as well.
Singles' Day serves as an occasion for single people to party together. The holiday was initially only celebrated by young men, hence the name, "Bachelors' Day", but it is now widely celebrated by both sexes. "Blind date" parties are also popular during this day in an attempt to alter their single status. Some schools of a university put forward a special program to gather singles together for celebration. Singles may take on a bemoaning or self-deprecating attitude for remaining single as a university student, but this has helped curb that negativity.
By 2016, sales on Chinese commerce websites reached $25 billion on Singles day.