Jlov

ULTA overextended and fundamentally weak

Short
NASDAQ:ULTA   Ulta Beauty, Inc.
ULTA running right into the overhead resistance and extended outside the top of its value range. It found strong support at 402 last week but now it gets rejected at 430, also showing signs of double top after not being able to get a strong close over 425 for the 5th time. Personally expecting CPI tomorrow to expedite its test of 402 support before most likely breaking it. After all said and done, I think it will land itself around 370 where it will be range bound. Although I think this range will not hold for very long from a fundamental stand point. Before last earnings, ULTA showed clear weakness when it started closing below its VAL; this opens up the area of 300 for next stronger range trading for ULTA. Briefly looking at it from a fundamental stand point, next earnings will show its growth slow and decline in all honestly. Inflation pressure is hurting consumers and I think this will lead to a decline in specialty retail sales. We are already seeing this in general retail like WMT and TGT.

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