The core team, 0x Labs, will focus on driving protocol adoption. It aims to build a healthy business on top of 0x by focusing on three key areas: improving efficiency of existing markets, establishing new markets, and creating novel trading experiences that’ll extend access to a broader segment of users.
To that end, 0x Labs released its first product, Matcha. It’s a simple and intuitive decentralized trading platform anyone can use. Under the hood, Matcha aggregates liquidity from numerous sources to find the best prices. This provides a simple gateway for users to conveniently trade cryptocurrencies on a P2P platform.
0x plans to use Matcha as a launch pad for new markets. And the goal is to eventually have hundreds of assets with thousands of tradeable pair combinations. That will bring more to 0x, benefitting ZRX holders.