Expedia Group, Inc. is an online travel company, which engages in the provision of travel products and services to leisure and corporate travelers. It operates through the following business segments: Retail, B2B and trivago. The Retail segment provides a full range of travel and advertising services to worldwide customers through a variety of consumer brands including: Expedia.com and Hotels.com. The B2B segment offers Expedia business services organization including Expedia Partner Solutions and Egencia. The trivago segment generates advertising revenue primarily from sending referrals to online travel companies and travel service providers from its hotel metasearch websites. The company was founded in 1994 and is headquartered in Seattle, WA.