Ammo, Inc. designs and manufactures products for law enforcement, military, sport shooting, and self-defense. The firm promotes its branded munitions, including patented STREAK Visual Ammunition, subsonic munitions, and armor piercing rounds for military use. It offers products to sport and recreational shooters, hunters, individuals seeking home or personal protection, and law enforcement and military agencies. It also operates GunBroker, an online marketplace dedicated to firearms, hunting, shooting, and related products. The company was founded in 1990 and is headquartered in Scottsdale, AZ.