Sunrise New Energy Co., Ltd. is a holding company, which engages in the provision of consultancy services. It also focuses on the research and development, manufacturing, and sales of graphite anode materials. It operates through the Member Services and Enterprise Services segments. The Member Services segment includes platinum, diamond and protégé, which differ in membership fees as well as the level of the services provided. The Enterprise Services segment is involved in tailored services, sponsorship advertising services, and consulting services. The company was founded by Hai Ping Hu in December 2014 and is headquartered in Zibo, China.