Endeavor Group Holdings, Inc. operates as an intellectual property, content, events, and experiences company. The firm operates through the Owned Sports Properties; Events, Experiences & Rights; and Representation segments. The Owned Sports Properties segment is comprised of a unique portfolio of scarce sports properties, including UFC, PBR and Euroleague, that generate significant growth through innovative rights deals and exclusive live events. The Events, Experiences & Rights segment owns and operates many events, including the Miami Open, HSBC Champions, Frieze Art Fair, New York Fashion Week, and Hyde Park Winter Wonderland. The Representation segment provides services to talent and corporate clients and includes content division, Endeavor Content. The company was founded in 1995 and is headquartered in Beverly Hills, CA.