Fincera, Inc. engages in the provision of web-based financing and ecommerce services for small and medium-sized businesses and individuals in China. Its primary service offerings include a credit advance and online payment processing network and a web-based small business lending platform. It operates through the following segments: Internet-Based, Hotel Business, and Office Leasing. The Internet-Based business is classified into the following categories: financial services, payment and settlement, and ecommerce. The company was founded by Yong Hui Li in 2005 and is headquartered in Shijiazhuang, China.