HK_L61

AAPL - Timo and the October Non-Event

NASDAQ:AAPL   Apple Inc
New colors for iHome.Mob.

No new M1X/M2.

All about the new MacBook Pro with impressive Specs in 14" & 16"
Configs and up to 10 Core M1 / 32 Core GPU.

No doubt, silly quick for more challenging workflows.

Silly expensive as well, but the iMob adores the latest trinkets from
Timmy. His presentation was more about putting back what had been
taken away, ever the Hero...

Will Mobers flock to Buy... yes and no, it is a small segment of Apples
overall lineup and well beyond the reach of many consumers.

No new updates to its Mainliners - iMac, Airbook... but hey there's new
Gen 3 Airpods~!

All in all long overdue as this was all anticipated back in July of this year.

As this was delayed due to a "Chip Shortage" which will cripple 10 Million
iPhone 13 Sales, hmm... that's or roughly $9.2 Billion weights across
the iMob / iPhone Range from standard to MAX.

I'm certain that will leave a large DING in EPS, but for now... it's all
about - wait for it.... "Aspirations"

Produce placements are a no go... as AMC"s theaters remain empty.

Perhaps Hulu, A.Prime, Netflix and assorted Tik Tokers will further the Youtube
efforts of MKBHD.

With Consumer sentiment in the Dumpster, Timo has his work cut out for him.

Perhaps Apple Music Subs - a new and improved way to segment $'s - will work.

We doubt this as well - People are, on balance, cutting all their Sub based expenses
after calculating the total costs per month.

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