My pre-earnings setup was with anticipation that the price will complete the pattern and create a opportunity I've been waiting for since August's low.
The first target of this setup is 550-560$. The top of the broadening weekly pattern.
Then.. if $AMZN will decline lower, it'll pave the way to deeper retracement levels like 500$ and 450$ and it will create a weekly False Breakout to the weekly pattern
This analysis is part of the Weekly Markets Analysis newsletters
To read more interesting technical reviews - http://goo.gl/D5Q1mO
To subscribe to the newsletters - http://goo.gl/JfOLoR
It depends on your trading style, your risk tolerance.. on a whole lot of factors. I hope that helps