Baozun and iClick Announce Equity Investment and Strategic Business Cooperation
As a result of the agreement, Baozun will own 4% of iClick's shares outstanding and control 10% of its voting power.
The companies said they entered into a "strategic cooperation framework agreement" and will collaborate on a closed-loop e-commerce service model, focusing on areas like digital marketing, customer service, and fulfillment. That complements Baozun's core business of providing e-commerce services such as marketing, fulfillment, and IT for multinational companies like Microsoft and Nike. Also key in the deal is that both companies will develop a private domain traffic platform for Tencent, the tech giant and owner of the super-app WeChat.
A short squeeze may have also helped drive the shares higher.
Baozun is subject to a 180-day lock-up period on the above shares subscribed from iClick or purchased from the existing shareholder.
finance.yahoo.com/ne...tment-103000702.html
As a result of the agreement, Baozun will own 4% of iClick's shares outstanding and control 10% of its voting power.
The companies said they entered into a "strategic cooperation framework agreement" and will collaborate on a closed-loop e-commerce service model, focusing on areas like digital marketing, customer service, and fulfillment. That complements Baozun's core business of providing e-commerce services such as marketing, fulfillment, and IT for multinational companies like Microsoft and Nike. Also key in the deal is that both companies will develop a private domain traffic platform for Tencent, the tech giant and owner of the super-app WeChat.
A short squeeze may have also helped drive the shares higher.
Baozun is subject to a 180-day lock-up period on the above shares subscribed from iClick or purchased from the existing shareholder.
finance.yahoo.com/ne...tment-103000702.html