First off, please don't take anything I say seriously as this is opinion basis. That being said, let us get into my insight. I believe due to the Coronavirus, likely online shopping and e-commerce have seen a spike in activity. This is due to people shopping online more. Not just e-commerce went up, but so did remote collaboration and other sectors as well. Looking at both Shopify and Etsy, the earnings calls for both companies seem quite soon, and even though Shopify went up tremendously, I think a $650+ target could still be reasonable. In terms of long gain potential though, I think Etsy may take the cake at a really lower cost stock, but only time will tell. It is still to early to call that. Both stocks are medium to high risk, and a lot depends on the earning calls. I think though it may be worth the bet, but there are other assets that have higher gain potentials as well (with lesser risk). As I said in 2018, Shopify still seems like a gold mine and is an example of one of those startup success stories or the American dream (well actually Canadian dream). Also keep in mind, in 2015, Shopify's IPO offering price was $17 and the early trade price was $28, meaning in 5 years you could have seen a 23 to 38 times profit for your investment.
