For a company that never had a profit, actually with increasing losses with time, SNAP has really gained a lot of stock uplift the past year. More than doubling in "value". Frankly, Snapchat is quite a nice app, nice to use some funny filters for a few minutes once in a while. But their revenue scheme needs an overhaul. If in their previous quarterly reports they even had quite a bit of help from the pandemic situation in the world, and they still couldn't post a profit. This time I think that it may become a bit ugly for them. I can't say for sure what makes it rise, when all the numbers show otherwise. Either there are some very rich guys out there playing some sort of short squeeze, or millions of young investors see it as a good opportunity. Unfortunately, my opinion of it, with their current revenue scheme, is that it is a bit useless.
Therefore today I opened a small short position pre-earnings. Maybe I'm right, maybe I'm wrong. I just wanted to share my thoughts with other people who possibly know better than me and who would like to share me theirs.