Looking at Yeti stock (and yes I own one of their mugs)

I thought about this chart because as I am typing I am drinking from a Yeti mug. I am familiar with the brand and a lot of young people are as well. They really do have a strong presence and are smart marketers. With that being said, I have never owned or traded this, but am well aware of it and have had it on my watchlist.

The chart I have here shows YETI since its IPO. It did have the greatest IPO debut, and eventually, like everything else, it got crushed going into the Covid crash. But, since then, it has really ripped higher. It made all-time highs not long ago.

This is probably due to the fact the company has a strong online presence as is and ships things fast and with ease. They were born online and through social media. So perhaps the stay at home orders are actually helping them! Now, the only thing I will say, is the revenue trend. If I am going to get involved at all, I need to see revenue spike. I've circled this in red at the bottom of the chart.

Anyways, no trades yet, but writing this to let you know I am watching it. It's on my Watchlist.