Blend Labs, Inc. offers a cloud-based software platform for financial services firms that are designed to power the end-to-end consumer journey for banking products. The company's solution makes the journey from application to close fast, simple, and transparent for consumers, while helping financial services firms increase productivity, deepen customer relationships, and deliver exceptional consumer experiences. The company was founded by Numa Ghamsari, Rosco Hill, Eugene Marinelli, and Erin James Collard on April 17, 2012 and is headquartered in San Francisco, CA.