Minerco, Inc., formerly Minerco Resources, Inc., through its subsidiary Athena Brands, Inc. (Athena), is engaged in beverage business. Athena is a specialty beverage company, which develops, produces, markets and distributes a diversified portfolio of good-for-you consumer brands. Its brands include VitaminFIZZ, Vitamin Creamer, COFFEE BOOST and The Herbal Collection. Athena also owns a majority interest in Avanzar, a sales and distribution company located in Brea, California. Avanzar is a full service brokerage, which includes account management, trade development and logistics services, as well as in house direct store delivery (DSD) operations throughout Southern California.