Porsche AG is an automotive manufacturer. Its product portfolio of passenger cars includes the 911, the Taycan, the Macan, the Cayenne, the Panamera, and the 718 Boxster and Cayman. The company operates through the following segments: Automotive and Financial Services. The Automotive segment consists of operations in the manufacture and sale of vehicles and engines of all kinds, as well as parts and assemblies for such and other technical products. The Automotive segment also includes the performance of development and design activities in the areas of vehicle and engine construction, consulting in development and production in the area of vehicle and engine construction, consulting and development of data processing, as well as the creation and sale of data processing products, marketing of goods using the group’s trademark rights in particular, those with the component Porsche. The Financial Services segment consists of the group’s financing and leasing services for customers and dealers, as well as mobility offerings and other financial services. The firm also plays an active role in the sale of new and used Porsche vehicles, connecting prospective purchasers with authorized dealers through user-optimized IT system platforms known as Porsche Marketplace and Porsche One Sale and in many markets administering the Porsche approved pre-owned cars program. The company was founded by Ferdinand Porsche, Adolf Rosenberger and Anton Piëch on April 25, 1931 and is headquartered in Stuttgart, Germany.
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