Looking at the cyclical life of TOWN , it looks like the stock may have some room to grow. I would say advise buying short-term call options at close to price strike price. The company does not perform as well on the side. I would advise executing the right to buy stock when the option contract expires, only to minimize the risk of the option by turning it into a long position. If more information comes in suggesting that the stock will under perform, I would minimizing the long position, and buying short positions with some put options.
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