BROS: when a coffee shop on wheels outperforms Starbucks in growNYSE:BROS
I look at Dutch Bros and see more than just a coffee shop. I see a drive-thru machine with 1,225 locations, growing at 32% per year, with 73% of all transactions going through the Dutch Rewards loyalty app. The company trades on NYSE, and I believe this is an interesting moment for analysis.
Q2 2026
The report came out on August 5. Revenue reached 550.9 million dollars, up 32.5% year-over-year, beating the consensus of 524.8 million dollars by 4.7%. Adjusted EPS came in at 0.33 dollars versus the 0.29 dollar estimate, a beat of 13.8%. Adjusted EBITDA was 113.7 million dollars against the consensus of 106.1 million dollars, a 7.1% beat. Net income was 51.6 million dollars, up 34.5% year-over-year.
Company-operated coffee shop revenue reached 510 million dollars (+34% year-over-year), with company-operated margins at 30.6%. Same-store sales at company-operated locations grew 8.3%: traffic up 3.4%, average ticket up 4.9%. This marks the 13th consecutive quarter of positive same-store sales growth and the 8th consecutive quarter of transaction growth. AUV over the last 12 months reached an all-time high of 2.19 million dollars. I find these numbers impressive.
Why did the stock drop?
A record quarter, an upgraded outlook, and yet the stock fell 12% after the market close, closing yesterday at 49.57 dollars. In my view, the market reacted to the cautious guidance on same-store sales growth for the third quarter and the expected cost pressure in the second half of the year. This disconnect between operational reality and price is what I see as a technical opportunity.
2026 guidance (raised)
Revenue: 2.10–2.13 billion dollars. Adjusted EBITDA: 385–390 million dollars. Same-store sales growth: 5–6%. At least 185 new locations to be opened, CapEx 350–370 million dollars. Next report is due November 2026.
Salad and Go
I noticed an important development. The company announced its intention to acquire lease rights for 65 Salad and Go locations in Texas, Arizona, Oklahoma, and Nevada. The sites are compatible with the Dutch Bros format in terms of size. The market interpreted this as higher capital expenditures, but I see strategic value in acquiring ready-made infrastructure in key states. The deal is expected to close after the resolution of a legal dispute with competitor 7 Brew Coffee. The company's upgraded full-year guidance does not yet account for this transaction.
What the market underestimates, in my view
65 Salad and Go locations represent access to ready-made drive-thru infrastructure in critical states without the standard development cycle. I expect that after integration, the first half of 2027 could show an acceleration in revenue that the market has not yet priced in.
Risks
The pace of converting the acquired locations may fall short of expectations, temporarily tying up capital expenditures without corresponding revenue contribution. Cost pressure in the second half of the year remains a real short-term factor. I take this into account in my assessment.
My technical view: weekly timeframe
On the Dutch Bros chart, I see the formation of a selling climax and the asset transitioning into an accumulation phase. The price closed yesterday at 49.57 dollars, approaching a confluence zone of technical factors at 42.28–45.58 dollars, where a mirror level (former resistance from 2024, now support), the 61.8% Fibonacci retracement level, and the MA200 all converge in this area.
During the week of the earnings release, I observed abnormal volume of 33.89 million shares with an extreme peak of 16.1 million in a single session. I interpret this as classic panic liquidation of positions into limit orders from large buyers. After the spike in activity, volume is declining as the price drop slows, which I see as a classic sign of seller exhaustion. Oscillators on the weekly timeframe have entered the oversold zone, which historically for this asset has preceded a powerful reversal to the upside. The Stochastic is preparing a bullish crossover.
My targets
First target 59.59 dollars, intermediate target 64.44 dollars (closing the earnings gap), strategic target 68.22 dollars. I see the optimal approach as scaling into a position in the 42.28–45.58 dollar zone.
This publication is for analytical purposes only and does not constitute personal investment advice. Share your thoughts in the comments and don't forget to support the idea with a like if you found the analysis useful! 
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The Clarity Act, Bitcoin's Resilience, and the Quantum QuestionThe U.S. Senate is heading into its August recess, and the Digital Asset Market Clarity Act, known as the CLARITY Act, is stuck in limbo. Senator Cynthia Lummis pushed for the Senate to stay in session and force a vote. Majority Leader John Thune said no. The procedural vote is now delayed to September, leaving only three working weeks before campaign season takes over. On Polymarket, the odds of passage sit at just 16%.
But here is the part the headlines miss. The CLARITY Act matters to Wall Street, not to Main Street. It matters to compliance officers, big institutions, and traditional finance balance sheets. It means almost nothing to the everyday investor who will jump in the moment Bitcoin's price starts climbing again, exactly like they always have, with or without new rules.
This piece looks at what the bill would actually do, who it really serves, and why two of the scariest sounding threats to Bitcoin, regulation and quantum computing, are mostly distractions from a network that has survived for 17 years.
đź”´ What the CLARITY Act Would Do
The CLARITY Act would create the first full federal rulebook for digital assets in the United States. Its main job is to end the fight between the SEC and the CFTC by clearly saying which digital assets are securities and which are commodities.
The key pieces include giving the CFTC main authority over digital commodities while the SEC keeps oversight of digital asset securities. It adds a "mature blockchain" test that lets a network move under CFTC only oversight once no single group controls more than 20% of the supply or the governance. It sets registration rules for exchanges, brokers, and dealers. It protects software developers who publish code but never touch customer money. And it keeps self custody legal for Americans.
đź”´ This Is Built for Institutions
Notice what the bill does not do. It does not change how Bitcoin works. It does not make transactions faster, cheaper, or more private. It does nothing to the actual protocol.
What it does is create legal certainty for balance sheets. It lets pension funds invest in Bitcoin without fear of breaking their duties. It lets banks hold crypto without sudden rule changes. It lets public companies own Bitcoin with clear accounting. It lets exchanges operate without legal fog. And it lets ETF providers rest easy, knowing their product will not suddenly be called illegal.
All of this is useful. All of it is also institutional.
The everyday investor buying $100 of Bitcoin on their phone, the trader using an offshore exchange, the person buying at a new all time high, none of them care about the SEC and CFTC turf war. They do not know what a mature blockchain test is. They buy because the price is going up, or because their neighbor got rich. The CLARITY Act was never for them.
đź”´ The Political Stall
The bill passed the House in July 2025 by a vote of 294 to 134, and it cleared the Senate Banking Committee in May 2026 by 15 to 9. Yet it is stuck.
Lummis wanted the Senate to skip its August break and vote. Thune moved the vote to September instead, saying, "We're getting that queued up first thing when we come back." That leaves only about three weeks in September before campaign pressure makes new laws nearly impossible.
There are three main roadblocks. First, ethics rules. Democrats want tighter limits on federal officials, especially President Trump, promoting digital assets, since Trump has reported more than $1 billion in income from crypto ventures. The White House refuses any language that specifically targets the president. Second, the 60 vote threshold means at least 7 Democrats have to say yes, and their votes are tied to those same ethics rules Republicans do not want. Third, there are fights over illicit finance rules and a competing version of the text from the Senate Agriculture Committee.
If the bill misses the September window, it may not come back until 2027.
đź”´ A Tale of Two Markets
For institutions, it is everything. Kevin O'Leary has said Bitcoin "goes nowhere until the CLARITY Act becomes law," linking big money adoption to legal clarity. Galaxy analysts have cut the odds of passage, pointing to the tight calendar. Passage would likely bring a wave of institutional money. The CFTC's lighter approach would give pension funds, endowments, and asset managers the certainty they keep asking for. This is the on ramp for traditional finance, the moment trillions in managed money can finally come in with a legal green light.
For retail, nothing changes. Think about the everyday buyer. The person using Robinhood. The person with a non custodial wallet. The person who buys during the next bull run because everyone else is doing it. For them, the CLARITY Act changes nothing. They do not need permission and never have. Bitcoin works person to person, so anyone with an internet connection can use it no matter what Congress does. The retail rush is driven by price momentum, not by legislation. When Bitcoin hits $100,000 or $150,000, everyday buyers will flood in. They will not ask about the CLARITY Act. They will buy because the chart is going up. They always have, and they always will.
đź”´ Bitcoin's 17 Year Resilience
Bitcoin has been running since 2009 and has survived crackdowns, exchange collapses, and doomsday predictions. At the BOSS Summit in India, developer Bala ran a live Bitcoin transaction using mesh radio, with no internet, no service provider, and no cellular data at all.
Bitcoin has no visible leader, no central server, and no single point of failure. Its core runs on open agreement and cryptography, beyond the reach of any single authority.
Here is what it has survived with no U.S. federal framework in place: the Silk Road shutdown in 2013, the Mt. Gox collapse in 2014, China's repeated mining bans, the 2021 mining crackdown that knocked half the network's power offline, the FTX blowup in 2022, endless "Bitcoin is dead" headlines, and 17 straight years without clear federal rules in the United States.
Each time, the network recovered. Each time, the price eventually hit new highs. Each time, the retail crowd came back. The CLARITY Act is a boost for big money adoption, not a requirement for Bitcoin to exist. The regular buyer in the next bull run will not care about the rules that made BlackRock comfortable. He will care that his friend made money and that he does not want to miss out again.
đź”´ The Quantum Computing Question
The most overblown fear of all is quantum computing. The risk is real in theory, but it gets sold as an instant apocalypse rather than a problem we can manage. Like the CLARITY Act drama, it distracts from how tough Bitcoin actually is.
What could a quantum computer actually do? Bitcoin's mining algorithm, SHA256, cannot be broken efficiently by quantum computers. The weak spot is the signature system, called ECDSA, that proves ownership when you spend coins. A powerful enough quantum computer could work backward from a wallet's public details to figure out the private key. But such machines do not exist yet. Estimates range from five years to as many as 40 years, according to Blockstream's Adam Back. Google researchers lowered their estimate and suggested a truly capable machine could arrive by 2029, though that is far from certain.
The real challenge is governance, not tech. Quantum resistant cryptography already exists. The holdup is not the technology, it is coordination. As Deutsche Digital Assets put it, "The difference, and this is the honest answer to the 'Bitcoin is uniquely vulnerable' narrative, is governance speed." A bank needs a board vote, a budget, and a vendor to upgrade. Bitcoin needs about 90% agreement among miners and developers. The SegWit upgrade in 2017 caused arguments and splits. But the Taproot upgrade in 2021 went smoothly with strong support.
Who actually worries about quantum? Here is the irony. The quantum threat mostly worries the same institutions that need the CLARITY Act. They hold billions in Bitcoin on their books. They are the ones funding the defense effort. A regular person holding a small amount in a self custody wallet can simply move to a quantum safe address when the time comes, a single transaction. A custodian managing 100,000 coins for a pension fund faces a huge logistical job that needs real planning.
The industry is already acting. In July 2026, major financial firms and crypto companies formed the Bitcoin Security Consortium and pledged at least $15 million over three years to defend Bitcoin against quantum threats. Backers include BlackRock, which holds roughly 3.5% of all Bitcoin, along with Coinbase Global and Strategy. Galaxy Digital separately promised up to $5 million to strengthen Bitcoin's quantum defenses. Technical proposals known as BIP 360 and BIP 361 lay out the path forward. Crypto also acts as an early warning system. As one saying goes, "Cryptocurrencies are the canary in the coal mine" for quantum attacks. If quantum computers can crack Bitcoin, it means the encryption behind the entire financial system is at risk too.
đź”´ The Real Threat Is Fear
The biggest danger to Bitcoin is not slow lawmakers or future computers. It is unnecessary fear.
The CLARITY Act fear says Bitcoin goes nowhere until the law passes. That is true for institutions, false for everyone else. It creates a trap where big players sit on the sidelines waiting for a law that may never come, while retail stays out because the price is flat, even though the flat price is partly caused by those same big players waiting. The fix is perspective. Bitcoin has never needed U.S. law to exist. The bill would be a tailwind, not a requirement.
The quantum fear is real but manageable. It is a technical upgrade that needs coordination, not the end of the world. The scary story usually rests on a misunderstanding of both what quantum computers can do today and how Bitcoin upgrades itself. The true risk is that this fear freezes people, that institutions wait for solutions that already exist, or that the community fails to act because the threat feels too far away.
đź”´ Conclusion: Two Audiences, One Bitcoin
The CLARITY Act is an important step toward clearer rules that could speed up big money adoption. Its stall reflects politics, the standoff between Lummis and Thune, the ethics fight, and the need for 60 votes. The September window is narrow, and if the bill misses it, the industry may wait years.
But be honest about who this matters to. For the institutional investor, the pension fund, the bank, and the corporation, it matters a lot. It decides whether they can invest billions with legal certainty. These are the people who worry about quantum computing and fund security groups. These are the people who wait for permission.
For the everyday investor, the person buying on a whim, it does not matter at all. They will buy when the price goes up, whether the bill passes or not, whether quantum computers arrive or not, whether regulators are friendly or hostile. They buy on momentum, and they always will. They do not need permission and never have.
The CLARITY Act may pass or it may not. Quantum computers may show up in five years or in thirty. But Bitcoin will almost certainly still be here, processing blocks, protecting value, and proving that money without middlemen does not need permission, only persistence.
đź”´ Your Move
Do not wait for Congress or a headline to tell you what Bitcoin is worth. Take an hour this week to learn how it actually works, set up a wallet you control, and decide for yourself. Understanding beats fear every time. Start now, so the next bull run finds you ready instead of chasing. (not financial advice)
đź”´ Transparency Note
In the spirit of full transparency: the cover image for this article was created using AI, and the writing was polished with the help of AI to improve clarity and readability. The research, analysis, and opinions are my own.
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E-Commerce King Recharges: Why MELI is a Buy at Trendline
The Bull Case Description
Technical Setup: The monthly chart for MercadoLibre (MELI) shows one of the most consistent long-term growth trajectories in the market. We are currently seeing a healthy consolidation phase where the price is interacting with a major multi-year ascending trendline.
From a Fibonacci perspective, the $2,020 level (Fib 1) acted as a crucial pivot. As long as the price maintains its structural integrity above the $2,000–$2,100 zone, the path of least resistance remains upward. The next major technical milestone is the 1.618 extension at $4,274, followed by a blue-sky target at the 2.618 level ($14,373) for the patient long-term investor.
Fundamental Drivers:
E-commerce Dominance: MELI continues to widen its moat through Mercado Envios. With nearly 75% of items delivered within 48 hours across a challenging Latin American geography, its logistics network is virtually impossible for competitors to replicate.
Fintech Tailwinds: Mercado Pago has evolved from a simple payment tool into a full-scale financial ecosystem. The rapid expansion into credit and yielding accounts is driving massive ARPU (Average Revenue Per User) growth, even in high-inflation environments.
New Frontier Potential: Recent news regarding the reopening of the Venezuelan market offers a massive, untapped e-commerce and fintech frontier that could fuel the next decade of growth.
Margin Resilience: Despite heavy investments in logistics and credit expansion, the company’s ability to maintain high revenue growth ($7.41B in Q3, up ~40% YoY) demonstrates the power of its ecosystem.
The Verdict: We are looking at a "Best in Breed" compounder trading at a technical "buy zone." The combination of an unmatched logistics moat and a high-growth fintech engine makes MELI a cornerstone for any growth-oriented portfolio.
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Walmart (WMT): An Overdone Sell-Off Creates a Buying OpportunityThe recent decline in Walmart shares appears excessive relative to the company’s strong operating performance. The correction has pushed WMT’s valuation multiples back toward their two-year median levels, creating an attractive entry point in a market leader that continues to gain share across all income groups and appears to be moving beyond the peak in margin pressure.
Ticker: #WMT
Price at the time of analysis: $113.90
Target price: $130.00
Stop-loss: $105.00
Key Arguments Supporting the Investment Idea
The recent sell-off appears overdone given Walmart’s strong fundamentals.
Walmart remains well positioned to continue gaining market share.
The most significant margin pressure from pricing investments appears to have passed, with operating profit growth expected to accelerate in the second half of the year.
The technical setup suggests that the stock is oversold, with early signs of a trend reversal emerging.
Walmart is the world’s largest retailer by revenue, operating approximately 11,000 stores across 19 countries under the Walmart and Sam’s Club brands. Around 60% of its U.S. sales come from groceries, making the business relatively resilient to fluctuations in consumer spending.
In addition to its traditional retail operations, Walmart is actively expanding its higher-margin businesses, including advertising, its online marketplace, the Walmart+ subscription program, and fintech services.
Key Investment Theses
The Scale of the Sell-Off Is Not Supported by Walmart’s Fundamentals
WMT shares have declined 5.5% over the past month and 10.2% over the past quarter.
The stock has significantly underperformed both the consumer staples sector and the broader market. Over the same periods, the XLP ETF declined 1.6% over the past month but gained 2.1% over the past quarter. The S&P 500 advanced 4.2% and 11.1%, respectively.
The sell-off began after Walmart reported its results for the first quarter of fiscal 2027. Although revenue and comparable sales exceeded consensus expectations, investors were disappointed that the company did not raise its full-year guidance. Management also sounded cautious about sentiment among lower-income consumers amid rising fuel prices.
However, management said the pressure was “more about sentiment than behavior.” Walmart reaffirmed its full-year constant-currency revenue growth forecast of 3.5%–4.5% and now expects growth to come in near the upper end of that range.
Walmart Is Well Positioned to Continue Gaining Market Share
U.S. comparable sales increased 4.1% year over year in the first quarter, while customer traffic growth accelerated to 3.0%. Transaction growth reached its highest level in six quarters, and Walmart’s market-share gains in the general merchandise category were the strongest in five years.
The company is gaining share across all customer income groups. Higher-income consumers are a key source of these gains. Historically, this group has been less loyal to discount retailers and more likely to return to traditional retailers as economic conditions normalize.
In the current cycle, Walmart’s focus on convenience-including delivery, e-commerce, and Walmart+-is helping the company retain these customers. According to management, new customers are converting into Walmart+ subscribers more quickly, improving retention within Walmart’s ecosystem and supporting its higher-margin businesses.
U.S. e-commerce revenue increased 26% year over year, while advertising revenue grew 44%. Advertising and membership fees now account for approximately one-third of Walmart’s operating profit.
Management expects the market-share gains achieved in the first quarter to support stronger sales growth in the second half of the year.
The normalization of grocery inflation should provide an additional tailwind. The drag from falling egg prices, which reduced first-quarter grocery sales growth by approximately 130 basis points, is gradually fading.
The First Quarter Marked the Peak in Margin Pressure
Walmart absorbed approximately $175 million in additional fuel-related costs during the first quarter. The company deliberately chose not to pass these costs on to customers in order to strengthen its price leadership.
The number of products offered at temporarily reduced prices, known as “rollbacks,” increased by more than 20% year over year.
Fuel-related cost pressure is expected to continue in the coming quarters, but its net impact on margins should gradually decline. Beginning in the second quarter, Walmart plans to pass some of these costs on through higher retail prices.
At the same time, the impact of last year’s elevated health insurance costs will begin to roll off.
Management has indicated that the first quarter should represent the low point for adjusted operating profit growth, which reached 5% year over year in constant currency.
The company expects adjusted operating profit growth to accelerate to 6%–8% for the full year, supported by growing contributions from its marketplace business and supply-chain efficiencies.
The Technical Setup Suggests the Stock Is Oversold
Walmart shares have fallen below both their 50-day and 200-day moving averages. The recent decline also occurred without any significant negative company-specific news.
Following the correction, Walmart’s valuation multiples have moved back toward their two-year median levels:
NTM P/E: 37.1x versus a two-year median of 35.9x
NTM EV/EBITDA: 19.2x versus a two-year median of 18.4x
These levels may offer an attractive entry point for long-term investors and make the stock more compelling following the recent decline.
Early signs of a trend reversal are already emerging. Walmart shares have rebounded approximately 5% from their eight-month low, suggesting that the recovery may be gaining momentum.
Conclusion
We expect WMT shares to reach $130 and rate the stock a Buy.
We recommend setting a stop-loss at $105.
TAGs # - FreedomHolding, FreedomBroker, AnalystBondarets
#WMT #Walmart #USStocks #Retail #ConsumerStaples
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Leslies Inc | LESL | Long at $0.41**VERY risky trade - 25% or more risk of bankruptcy**
Leslies NASDAQ:LESL is a direct-to-consumer pool and spa care brand in the U.S., selling chemicals, equipment, and services. The stock dropped 88.86% last year due to weak demand, flat revenue, shrinking gross margins from stock write-downs, higher rent, shipping costs, and an earnings miss (-$0.25 vs. -$0.244). High debt, market share losses to e-commerce, and a competitive pool supply market also contributed.
On a positive note, the company generated $1.33 billion in revenue for fiscal year 2024. New leadership has entered the picture, cost-cutting is starting to happen, and summer season may boost pool sales. While 2025 is still projected to be a rough year, revenue is forecasted to grow 6.4% in 2026 and 2027 and earnings are likely to turn positive (based on company statements). While this is a *highly risky* play and there are absolutely better companies out there, I think there is a chance this ticker may get some steam in the near future. 7% short interest, 176 million float.
Thus, at $0.41, NASDAQ:LESL is in a personal buy zone.
Targets into 2027:
$1.00 (+143.9%)
$2.00 (+387.8%)
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TRENT: The Bear-to-Bull Pivot🏬 🏬 🏬
The TRENT reversal is taking shape, and the structure is textbook. We aren’t guessing; we’re playing the pattern.
The Setup:
The Inverse Head and Shoulders has formed. Entries here represent an incredibly high reward-to-risk ratio.
The Entry: We are playing the consolidation near the neckline/right shoulder.
The Risk Management: The stop is non-negotiable—it sits under the right shoulder. If we break below that, the "bullish reversal" thesis is invalidated, and the pattern has failed.
Respect the stop.
The Target: The depth of the head dictates the potential move. The targets speak for themselves; let the price discovery play out.
5 Reasons Why TRENT is Shifting from Bear to Bull:
Inverse H&S Confirmation: The formation of a higher low at the right shoulder confirms that the selling pressure has been absorbed.
Volume Participation: —Look for a contraction in volume during the formation of the right shoulder, followed by an expansion upon the breakout.
Moving Average Support: The price is consolidating above , shifting the long-term trend bias from distribution to accumulation.
Relative Strength (RS): Compared to the broader index, TRENT has stopped making new relative lows, signalling that institutional buying is stepping in to support the floor.
Momentum Shift: Oscillators (like the RSI) are showing a bullish divergence at the right shoulder, indicating that while the price was grinding lower, the selling momentum was already drying up.
5 Fundamental Pillars: Why TRENT is a Structural Compounder
1.) Zudio’s "Value-Fashion" Moat
Zudio has effectively cracked the code of the Indian mass market by offering trendy, fast-fashion apparel at accessible price points.
Its FOCO (Franchise-Owned, Company-Operated) model allows Trent to scale aggressively without tying up massive capital in real estate, while maintaining tight control over store operations and the customer experience.
2.) Unmatched Operational Efficiency
Trent’s ability to keep margins resilient—even while expanding rapidly—is driven by its bulk manufacturing and private-label-only strategy.
By owning the entire supply chain and avoiding the margin-diluting discount cycles common in retail, they maintain superior inventory turnover and high Return on Capital Employed (ROCE).
3.) Data-Driven Tier-2/Tier-3 Penetration
Trent is no longer just a "big city" retailer. By leveraging AI-backed location analytics and micro-market data, they are strategically targeting smaller towns where consumption is shifting from unorganised to organised retail.
This "deep-farming" of existing regional markets significantly reduces the risk of expansion.
4.) Multi-Format Synergy
The portfolio is perfectly balanced between Westside (mid-premium/lifestyle focus) and Zudio (value-fashion focus).
This allows Trent to capture the entire spectrum of the Indian consumer’s wallet as they move up the income ladder, creating high brand stickiness and lifetime value.
5.) Execution-Led Revenue Momentum
Trent consistently delivers 17–20% year-on-year revenue growth, fuelled by both same-store sales growth (LFL) and a relentless pace of new store additions.
In a market often plagued by consumption uncertainty, Trent’s ability to sustain double-digit top-line growth is a testament to the brand's resilience and structural market demand.
#BreakoutAlert #TechnicalAnalysis #ValueInvesting #IndiaGrowth #StockMarketIndia 
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Helen of Troy | HELE | Long at $27.95Helen of Troy NASDAQ:HELE , owner of brands such as OXO, Hydro Flask, Osprey, Vicks, Olive & June, etc, has witnessed an immense decline in share price since its peak in 2021 when it hit just over $265. Now, trading in the $20s... Growth has been a problem for this company (now and future projections) and a major turnaround is needed. However, NASDAQ:HELE is implementing several growth strategies for 2025-2030 under its Elevate for Growth plan and Project Pegasus, so they are very aware of the need to re-inspire investor confidence. They also announced last month the appointment of an interim CEO and CFO. With a 22M float and 12% short interest, this could get interesting.
Excluding the current growth issue, the fundamentals of NASDAQ:HELE are quite strong:
P/E Ratio: 5x (undervalued)
Book Value: ~$70.00 a share (undervalued)
Debt-to-Equity: 0.6x (healthy)
Quick Ratio: Over 1 (healthy)
From a technical analysis perspective, it may have just formed a double-bottom near $24-$25, but a quick drop between $10-$20 is absolutely possible if bad economic news emerges.
At $27.95, NASDAQ:HELE is in a personal buy zone with a caution regarding the US economy and this company's ability to turn things around moving forward.
Targets:
$40.00 (+43.1%)
$52.00 (+86.0%)
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Tractor Supply Company | TSCO | Long at $30.61**I hesitate to mention retail stocks given the economic weakness, so please use caution as consumers are clearly tightening up their spending across many industries.**
Tractor Supply Company NASDAQ:TSCO entered my "crash" simple moving average zone. This area is often, but not always, an area of algorithmic share accumulation. The "major crash" zone currently rests in the low $20s. Mass public reporting of an economic recession could tank this stock to such lows, so personal entry here is a starter position.
Pros:
Strong company and brand
Past entries into the "crash" SMA during recessions have resulted in major returns 1-2 years later
P/E = 15x
Dividend Yield = 3.17%
Slow, but continued annual revenue and earnings growth beyond 2026
Cons:
Insiders selling (no buying)
Recession could tank this stock into the low $20s or even lower
Supply chain headwinds and price increases may temporarily price out consumers
Action:
While not overly bullish on any retail stock at the moment, I suspect NASDAQ:TSCO may see $28 or the mid-$20s before a true move up. Thus, entry at $30.61 is a starter position with anticipated further declines (due to recession fears). Potential additional entries in the $20s - especially if it hits the "major crash" level. But, if this does bounce from the "crash" simple moving average zone, I'll keep my targets low for a quick flip.
Targets into 2029:
$34.00 (+11.1%)
$38.00 (+24.2%)
If you enjoy this idea, please follow for more: www.tradingview.com 
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EBAY | This Retail Business Will BOOM | LONGeBay, Inc. is a commerce company, whose platforms include an online marketplace and its localized counterparts, including off-platform businesses in South Korea, Japan, and Turkey, as well as eBay's suite of mobile apps. It offers a platform for various product categories, including parts and accessories, collectibles, fashion, electronics, and home & garden. eBay generates revenue mainly through fees from sales, payment processing, and advertising. The company was founded by Pierre Morad Omidyar in September 1995 and is headquartered in San Jose, CA. 
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