JAKKS Pacific, Inc. engages in the design, development, and sale of toys, consumables, electronics, kid's indoor and outdoor furniture, and other consumer products. It operates through the following business segments: United States and Canada, International and Halloween. The United States and Canada segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, role play and everyday costume play, foot to floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kids' indoor and outdoor furniture, and pet treats, and related products, primarily within the United States and Canada. The International segment is responsible for the marketing and sale of toy products in markets outside of the United States and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Halloween segment is the marketing and sale of Halloween costumes and accessories and everyday costume play products, primarily in the United States and Canada. The company was founded by Stephen G. Berman and Jack Friedman in January 1995 and is headquartered in Santa Monica, CA.