UNDER ARMOUR INC

NYSE

UA

UA is losing its momentum and there is a high potential for an ABC correction.

After the last earnings report we were shown some images of the new UA headquarters and distribution center, which it hopes will propel UA to the next level of service and most importantly stock inventory control. What has been a curse in recent years is the continual discounting of goods to reduce inventory, which in turn has devalued the brand and hit margins....

I'm always watching under armour because it seems to have so much room to grow. There is a lot of interesting unexplored territory for the stock based on the chart, but then again that is some pretty heavy resistance it has yet to break. You can see my previous note on UA but it got rejected off resistance.

How often do we see Nike goods sold at discounted rates? not very. Whereas UA seems to always be on sale in every retailer, that is not a brand that people wants to continue to wear. UA's board are working hard to stop this practice as it is just making them BUSY FOOLS, selling a lot but for no margin. The sports sector is dominated by NIke and ADDIDAS and it is ...

Under Armour Nearing channel resistance at $19.80-$20 area Tight Stop loss (1%) with a short position off of the retest.

if wave 3, then expect a very strong momentum

looking for some growth in the green box in UA.

fun and games

PT $22

Under armor recently got rejected off of previous resistance and has fallen sharply since. Looking at some nice long term support here with bids @ 17.5. Always use a stop loss.

UA recently broke resistance (yellow line), if the stock can push past this and set a new support this would be very compelling. note that I'm not advising a position yet, this looks more bearish short term but we will have to wait and see.

Stage 1 >>> Stage 2 - wait until the market goes overall bullish though

walking up the trend line. May give it another day and likely go long

Confirm NYSE:UA breakout with above average volume and close above $19.30.

$UA quickly regained the broken support around $17.65. May be worth picking up a morning dip tomorrow Stop would be below 9/19 candle

with Trump and China going at each other with Tariffs this will probably sell off with the rest of the market I would just watch a bit for now on UA - it does seem like the downward trend could be broken so it might be a good to look for a place to buy, however their fundamentals kind of suck: www.finviz.com low sales Q/Q & high forward...

Long and an add above the 20.56 LVN zone area north.

Really don't care too much for growth value in retail; can't say the recent / current pop isn't interesting to watch, though. Haven't seen an A+ long-term play in the sector for a while so, this one is something to watch.