5/22/24 - $elf - setting up for taylor swift-kick-in-the-nuts?5/22/24 - vrockstar - NYSE:ELF - let's get real. the elf customer is probably sippin NASDAQ:SBUX , buying at NYSE:TGT and doing this all while wearing $lulu. while elf is a good discount brand, and that in theory *helps*... makeup is something that these customers already own a lot of... and if